Philips innovates the food processing category with the launch of India''s first hands free intelligent food processor

03 November 2007

The launch is in line with Philips'' objective to transform itself into a lifestyle and healthcare company using innovation as a key driver.

The intelligent food processor has been developed in India, based on an extensive research on consumer insights carried out with several housewives all over the country. With this innovative range, the company plans to capture and sustain market leadership in the Indian domestic appliances industry.

"India is one of the fastest growing food markets for Philips and we are amongst the leading players today," said Murali Sivaraman, CEO, Philips Electronics India, on the market potential. "According to industry sources, the small domestic appliances industry is estimated at around Rs5000 crore, and is expected to grow at 12 per cent approximately.

"Within this industry, different elements in the kitchen appliances segment is growing between 6 and 20 per cent, which presents huge potential for us. In sync with the healthcare, lifestyle positioning of the company, this food processing range is the one of many in the innovation series from Philips, which will ensure healthy lifestyle for the consumers."

According to Rakesh Sharma, head of the domestic appliances and personal care division, Philips Electronics India, "Food preparation is done daily in Indian homes for 3-4 fresh meals. For this, we process a lot of flour, lentils, vegetables, etc, which is a cumbersome process. Consumer feedback shows that they need products that value their time, remove drudgery and make life simpler. The unique features of Intelli-arm and Intellicontrol in this product range will enable unsupervised and handsfree operation and therefore the option of doing something else. This first ever truly ''Indian intelligent food processor'' will help the consumer create healthy home made food for their loved ones. With this, we further extend our range of ''Health Enabling Kitchen Appliances'' and are confident of capturing a substantial share of the Rs1000-crore food processing appliance market, which is growing at an impressive growth rate of 15 per cent."