Satyam is now Mahindra Satyam

22 June 2009

Satyam Computer Services Ltd, the infamous information technology services provider, has unveiled its new brand identity, 'Mahindra Satyam'.

This strategic move paves the way for the emergence of a robust brand, which draws from the core values of the Mahindra Group and the inherent strength of the Satyam brand, the company said in a press release yesterday.

 The logo will be adopted from the Mahindra Group.

The rebranding is aimed at synergising Mahindra Group's best management practices while focusing on nurturing Satyam's innate skills and capabilities.

In April, Tech Mahindra bought 31-per cent stake in the fraud-hit IT major for Rs1,756 crore through issue of preferential shares in an auction process. (See: Tech Mahindra edges out L&T to acquire Satyam).

Speaking on the rebranding initiative, Anand Mahindra, vice chairman & managing director, Mahindra Group, said, ''Customer centricity, high standards of corporate governance, unimpeachable ethics form the cornerstones of the Mahindra Group. This rebranding exercise symbolises an amalgamation of the Mahindra Group's values with Satyam's fabled expertise, even as it retains that part of Satyam's identity which signifies commitment, purpose and proficiency of the organisation and its people.''