SAS India & Datamatics Technologies enter into a strategic technology alliance

Our Corporate Bureau
16 September 2004

Mumbai: SAS India, one of the leading companies in Business Intelligence industry has entered into a strategic technology alliance with Datamatics Technologies Ltd (DTL), the premier service provider of diversified business process outsourcing solutions.

The partnership aims at bringing together the technology and solution synergies to address the Business Intelligence needs of the banking financial services insurance (BFSI) and manufacturing sectors. The alliance with DTL is in line with SAS'' worldwide focus of driving 20 per cent of its revenues through its alliance partners.

SAS India endeavours to help organisations create business value on top of their existing IT infrastructure from all segments be it in warranty analysis in the dynamic manufacturing industry or risk management and customer intelligence in the ever-competitive financial services arena. SAS India offers a range of solutions that encompass the customer, the organisation, the supplier and the enterprise.

Commenting on the strategic alliance with Datamatics Technologies Ltd. (DTL), George Varghese, head - marketing and alliances, SAS India Pvt Ltd said, "With increasing competition, there is a distinct need for enterprises to maintain customer loyalty, attract new customers, keep their products up to date with increasingly shorter life cycles and address their spend both within and out to their suppliers. SAS''s partnership with DTL aims at enabling organisations to effectively address these segments and deploy world class Business Intelligence solutions to increase their competitive efficiencies."

The alliance with Datamatics Technologies Limited will further augment SAS India''s alliance team, with already existing consulting alliances with PricewaterhouseCoopers, Tata Consultancy Services, Tata Infotech, MindTree Consulting and Satyam, and hardware alliance partners like Hewlett Packard, Sun Microsystems and IBM.

Mahesh Zurale, chief operating officer, Datamatics Technologies Ltd said, "The alliance with SAS will strengthen our presence in the BI solutions space. It is a logical extension of our services as there is tremendous scope for Datamatics Technologies and SAS to leverage on their individual strengths."