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GE Capital-SBI Cards unveils Mumbai city affinity card

Our Banking Bureau
15 July 2002

Mumbai: SBI Cards (www.sbicard.com), India's fastest-growing credit card, has announced the launch of India's first city affinity card: SBI Mumbai Card.

Loaded with the best of local and global features, SBI Mumbai Card is an exclusive initiative for the citizens of Mumbai. SBI Cards is the fastest growing credit card with over 950,000 cards issued to date.

Says SBI Cards and Payment Services Ltd CEO Iqbal Singh: “Mumbai is a city with passion and energy — it's about people, it's about lifestyles, and it's about a rare spirit of enthusiasm and zest for life. Above all they love the experience of Mumbai from the corner shop to the newest pub or restaurant. It is this unique character that SBI Mumbai Card captures through a host of unmatched features, as well as exclusive offers. SBI Mumbai Card is one more initiative in a series of pioneering, innovative products and services introduced by SBI Cards in the Indian payment card industry.“

The SBI Mumbai Card captures the spirit of Mumbai with a striking visual of the Queen's Necklace on Marine Drive, one of the city's most prominent landmarks. Designed to appeal to a broad-based target audience in the 25-plus age group ranging from young professionals to middle- and upper middle-class segments as well as travelers, SBI Mumbai Card features a range of exciting global and city-specific benefits.

Besides special discounts ranging from 10 to 30 per cent across different categories of merchants in Mumbai, including restaurants, garments, automobiles, music, books, electronics, jewellery and health centers, SBI Mumbai Card cardholders can avail of exclusive travel and holiday offers around India along with special offers on air travel. Cardholders will also have exclusive access to events, movie shows and other promotions in Mumbai. So, be it dining at Pali Hill or eating at Beverly Hills, SBI Mumbai Card promises to make your life simple wherever you go.

SBI Mumbai Card will be loaded with the Triple Advantage Rewards Programme; hereby customers can redeem their points for fees or get discounts on leading brands or get attractive gifts. These offers are over and above the regular global benefits offered on an SBI International Credit Card such as:

  • Cash access at over 8,00,000 Visa/Plus ATMs globally

  • Free insurance protection including personal accident insurance cover

  • Tele-draft facility

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