Tata Indicom VSAT, Digi4 to deliver signages via satellite

11 June 2007

Mumbai: Tata Indicom VSAT Services (TIVS) has entered in to a strategic business alliance with Digifour Technologies (Digi4) to introduce, ''TNET Signage'', that delivers digital signage content via satellite.
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Digi4 offers ''SCALA'', a leading platform for digital signage.

The TNET Signage is expected to be useful to corporate and retail businesses to replace their static signage with DDS, a high-impact medium of digital signage, also known as retail TV, digital billboards, digital signage or digital indoor TV.

DDS solution allows businesses to update content in real time across different geographical locations, through state of the art connectivity using multicast technology to save bandwidth cost and download time.

These can typically be used to deliver in real time from a single transmission point product information, training, promotion and advertising messages in retail stores, movie theatres, banks, hotels, malls, corporate establishments, etc, that require immediate information in real time.

"Today many static / digital signage solutions are available, but delivery, management and distribution of content over a large geographical spread still remain biggest challenge. We call this as a logistical nightmare," said Sanjay Tari, general manager, strategy and business development, TIVS.

"By the time the banners / CDs reach the destination, the content may be already obsolete and stale. Satellite offers flexibility and control to transmit, deliver and distribute ''real-time'' content across large networks, reducing the costs of production and transport.