Tata Indicom launches India''s first internet radio service on mobile phones

18 June 2007

Mumbai: Tata Indicom, the consumer telephony service of Tata Teleservices, today launched mobile internet radio offering live streaming radio-casts in English, Hindi, Telegu, Tamil and other international languages with MP3 quality sound.

Called Cell Radio Links, the BREW application from the US-based Locate-It Info Inc, offers a bouquet of 41 choicest and globally renowned International and local Radio Stations to showcase the best of Internet Radio, making it possible for Tata Indicom users to enjoy a differentiated radio service on their phones.

The new service is initially being made available on Motorazr V3C, Samsung Wideo and Motorola World Phone and carries a subscription charge of Rs25 for 15 days across all Tata Indicom circles, including those markets where FM services haven''t commenced.

"The launch of ''Tata Indicom mobile Internet Radio'' marks another important milestone in our series of firsts. We believe that our subscribers will be very excited to be able to enjoy Indian and International music and listen to news anytime, anywhere while on the move; all at their fingertips with ''Tata Indicom mobile Internet Radio''," said Pankaj Sethi, president of value added services, Tata Teleservices Ltd.

"This innovative product is easy and fun to use and in fact the wireless technology doesn''t even get in the way of a stellar musical experience," he added.

India has over 160 million mobile phone consumers and over six million new subscriptions are added each month, which means that one in five Indians will own a phone by the end of 2007. Clearly, mobile entertainment promises to be a new avenue for growth. "We have identified mobile entertainment as a key growth driver and we are confident that this service will help deliver - an amazing radio experience to our customers," he added.