Voltas launches new range of air conditioners
12 March 2008
Mumbai: Voltas has announced the launch of an entire range of sleek-looking Room air conditioners (AC) in India for the premium and luxury segments.
Functional as well as elegant, the new models are, according to Voltas, bound to heat up the AC market in the summer of 2008.
Among the new models the first corner AC to be introduced in India, the Vertis 'Pristine'. With a unique, triangular shape, the Pristine has been designed to fit discreetly on the wall in the corner of a room, and is therefore expected to be an instant hit with discerning consumers in upper end homes.
Other than the Vertis 'Pristine', the portfolio also includes several new product ranges, such as the Vertis 'Panache', with the revolutionary DC Inverter Technology AC and a versatile Heating-Cooling function; the Vertis 'Elan'; the Vertis 'Elite'; the new-look Vertis Gold, the flagship Vertis Plus.
Voltas was the first company to go main stream with Star Rated Ace last year, complying voluntarily with the government's energy efficiency-labelling program and system of test checks in government-approved laboratories. The program is designed to deliver clear-cut savings on electricity costs.
The Voltas range includes 'Star Rated' ACs in both split and window configurations, going right up to the most-efficient 5-star rated units.