Yamaha sales soar 65% in Sept

Our Corporate Bureau
07 October 2003

New Delhi: Yamaha Motor India today announced a significant increase in its sales volumes for September 2003.

The company sold 36,980 units in September 2003 as against 22, 464 units sold in August 2003. This translates into an increase of almost 65 per cent in Yamaha sales.

Yamaha has also recorded an increase of 26 per cent in sales over September 2002 as the company sold 29, 255 units in September 2002.

This tremendous increase in the growth rate has paved the way for Yamaha as a key player in the Indian two-wheeler market. The company has improved its market share from 6 per cent in August 2003 to 10 per cent in September 2003.

The steep increase in sales volume can be attributed to the recent variant launches by Yamaha. Both the variants — the new international look Libero and the Enticer DLX — have received encouraging response from the customers.

The success of the variants is the testimony to the fact that Yamaha''s strategy of expanding its customer base through variant launches has paid off. Yamaha''s Libero has been instrumental in driving the sales for the country and has surpassed all the other models in the deluxe commuter category.