Yamaha launches Fazer variants

Our Corporate Bureau
13 June 2005

Fazer DX and Fazer LX, priced at Rs 47,990 ($1,100) and Rs 42,990 ($990), are the upgraded versions and will be endorsed by Yamaha's new brand ambassador John Abraham. Both bikes are available in two colours — gold and silver.

The company says it plans to now focus more on lifestyle than on utility bikes. Yamaha says it will offer innovative designs, sporty looks and premium features across models as part of its strategy to give consumers a new thrill in biking pleasure.

The new Fazer has a distinct styling with exciting graphics, superior technology, and goes beyond meeting the new emission standards. Giving the new Fazer DX its sporty look is its dual headlight in international design equipped with the latest multi-reflector technology.

The bike, claims the company, enhances the riding experience owing to it excellent disc break mechanism and self start system. The new bikes offer the convenience of excellent stopping power due to its dust resistant drum brakes. The rounded multi-reflector headlights with halogen bulb, and parking light (12V-5W) provide increased safety in night driving.

Yamaha sales fell to 15,278 units in May this year from 20,954 units a year ago corresponding month. With the new variants, the company expects sales to touch three lakh by the end of this year and the one-million mark in the next four years. The company is also putting in Rs150-200 crore investment over the next three years to hike its production capacity and introduce new models to cross the sales figure of one million units by 2009. The company is expanding existing production capacity at Faridabad, Haryana and Surajpur (UP) to five lakh units per year from the existing 3-lakh units.

The company is also planning to launch bigger bikes in the above 150cc category later. Yamaha Motor product range includes Crux and Crux S in the Basic segment, Libero and Libero LX in the standard segment and Enticer and Fazer in the executive segment.