Hanmer & Partners acquires Doc Asia

Our Corporate Bureau
27 August 2004

Mumbai: In a bid to further add value to the communications consultancy to its clients, Hanmer & Partners, one of the leading communications consultancies in the country today announced the acquisition of Doc Asia, a health care interactive communication firm at an undisclosed price. With this acquisition, Hanmer & Partners will add two new divisions to its current service offerings — Hanmer Healthcare and Hanmer Interactive.

Commenting on the acquisition, Sunil Gautam, managing director of Hanmer & Partners, said, "This move is to enable us to offer value addition to our clients. It is an effort towards making Hanmer & Partners a complete communications company capable of offering services across all industries and across all formats of the media."

Doc Asia, a full service healthcare interactive communications firm, is one of the key players of the Rs20 billion (estimated) healthcare interactive communication market. Doc Asia caters to pharmaceutical companies seeking innovative communication strategy to break from the clutter. Doc Asia has also developed a top-notch expertise in the devising innovative and path-breaking solutions in the interactive media of the new economy.

Services offered by Doc Asia include 'doctor contact programmes with healthcare professionals, online initiatives, associations, partnerships, market research, marketing communications, influencer marketing and CRM activities. Some of its prestigious clients in the past include P&G, Wockhardt, Abbott Laboratories, Novartis, Bayer, among others.

Satish Ramachandran, the brain behind Doc Asia who has brought with him the expertise and experience of his entire team to the Hanmer & Partners fold explained the synergy behind the move. "Today clients are looking for an integrated communications package. In addition to seeking our domain expertise, clients are increasing looking out for integrated solutions that would segregate them from the clutter. The public relations experience of Hanmer & Partners will add value to our own expertise as well as benefit the clients immensely."