Reliance all set to enter retail market

28 July 2006

Reliance Industries Ltd is considering a comprehensive three-tier retail format for each city reports CNBC-TV18.

To begin with Reliance Retail, the proposed retail arm will set up at least eight hypermarkets in Hyderabad, each spread over 75,000-square feet on a single floor and perhaps a mezzanine level. The hypermarket will sell multiple brands of apparel, FMCG products, groceries and white goods. It will offer bundled products at discounts. Reliance has fixed six locations for these markets.

Next on its retail format is a chain of superstores — a smaller cousin of the hypermarket. These will be multi-branded outlets, each spread over 50,000-square feet. The superstores will offer apparel, FMCG products and groceries. Reliance has fixed six locations for such stores.

The supermarket is the third retail format, intended to achieve wider penetration. Each store will be spread over at least 10,000-square feet at 20 locations. They will stock FMCG products and groceries and cater to the common man.

Reliance is believed to have done comprehensive research on income levels and footfalls in each ward of the city and it will launch the three levels of the chain at one go thus reaching all segments of the market.