Reliance Communication, Sun TV ink pact for mobile content

12 April 2007

Chennai: Reliance Communications has signed an "exclusive long-term agreement" with Sun Network to broadcast the company''s television content on mobile handsets with GPRS and video viewing capability.

Initially, Reliance will offer content from the Sun TV channel to Reliance subscribers and will broadcast other Sun Network channels later.

Reliance Communications executives said the company could launch all 20 Sun Network channels immediately, but was waiting for viewer feedback to determine future broadcasts.

The companies did not disclose details of investment or revenue sharing involved.

Currently, Sun TV content can be viewed in two formats - video streaming (for ongoing programmes) and clip cast (for viewing 1-2 minute-long pre-recorded video content).

Available throughout India, video streaming is priced at Rs15 per session (about five minutes duration).