Prof. M. Subramanyam: Indian corporates must undergo "cultural shocks"
Hyderabad: Prof. Marti G Subrahmanyam, teaching economics, finance and international business at the New York University has called upon Indian corporates to undergo a serious `cultural shocks' to become competitive enough to take on the multi-national companies on the global platform.

Speaking at an interactive session on "Globalization of Indian Companies- Implementation Issues" at the CII Partnership Summit 2001, Prof. Subrahmanyam said that cultural issue and styles such as dress code, language accent, method of conduction of meetings, presentations etc could make major difference in quenching deals.

To face the challenge from the global companies, the Indian corporates must induct international managers having international perspective and exposed to the global business, Prof. Subramanyam has said.

He also has suggested that the Indian business associations have to develop information relating to research and development facilities being undertaken in India to help the NRIs solicit knowledge from a registered source and be able to forge meaningful alliances. Indian companies may also tap the professional and capital resources from the overseas Indian community, he said.
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