Mr. Steven Heyer to head new
ventures unit at Coke
Atlanta: Mr. Steven Heyer, will become president of
Coke's newly created ventures unit as of April 2. Mr. Heyers is joining Coke after ending
his term as president and Chief Operating Officer of AOL Time Warner's Turner Broadcasting
System (TBS),
Mr. Heyer, 48, whose background is primarily in media and
advertising, is the first high-profile outsider in many years to join the top management
ranks of Coke. His appointment marks yet another shift for Coca-Cola, which recently
reorganized its business into four units and embarked on surprising partnerships with
consumer products giant Procter & Gamble Co. and Swiss food giant Nestle SA.
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