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CII to float global arm
New DelhiThe Confederation of Indian
Industry, CII, is setting up a wholly owned subsidiary to create two distinctive brand
identities.
The Confederation is setting up an exclusive international brand, CII-International, with
a Rs 5 crore budget to spearhead its entry into global business and policy management and
the erstwhile CII president and vice-chairman and senior MD, SRF, Arun Bharat Ram, is
being entrusted with the task of managing the international operations.
On the advice of the Boston Consultancy Group CII is overhauling its organisational
structure.
CII is the first industry organisation to restructure its organisation on broad corporate
management principles and adopt a clear brand strategy.
CII already has 11 overseas offices and is planning to open several more this year. New
offices have recently opened in Hong Kong, Kuala Lumpur, Hungary, Brussels and Tel Aviv.
CII now plans to reopen its office in Japan though this time it will be located in
Tokyo and not Osaka.
The Confederation has roped in top corporate honchos like Ratan Tata to head the Indo-US
CEOs Forum and N R Narayana Murthy to lead the IndoBritish Partnership.
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