Pendurkar
joins HSBC as senior marketing manager
Mumbai: HSBC on Monday announced the appointment
of Sangeeta Pendurkar as senior manager-marketing with
effect from November 24, 2003. As head of marketing in
HSBC India, Pendurkar will be responsible for brand building,
market research, advertising and some elements of product
development and customer communication. She will report
to the CEO of HSBC India.
Pendurkar
had earlier marketing stints with Hindustan Ciba Giegy
(now Novartis) and Hindustan Lever Ltd (HLL) prior to
joining HSBC. She was till recently leading the Fair and
Lovely brand at HLL and has been instrumental in rejuvenating
the brand in the last few years.
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