Sun Pharma may merge with Phlox
Mumbai: The Mumbai-based drug major Sun Pharmaceutical Industries Ltd has said that it was considering merging with itself the Vadodara-based Phlox Pharmaceuticals Ltd. Phlox is an unlisted bulk drug manufacturing company, which has filed a reference with the Board for Industrial and Financial Reconstruction (BIFR) as a sick company.It has a unit that produces cephalosporins in Baroda district and it holds a European Drug Master File (DMF) for antibiotic cefuroxime axetil in the amorphous form. The merger, and the draft rehabilitation scheme will be subject to the approval of Sun's shareholders, BIFR and other necessary statutory authorities, it added.
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Sify to offer information assurance
Chennai: Sify Ltd is set to launch a new line of business - information assurance - following its recent acquisition of EAP Global. According to a press release from Sify Ltd, the new line of business, Sify Assure, will offer the information assurance services in the domestic and international markets. EAP Global provides information assurance consulting solutions based on a proprietary `information assurance framework.' Services offered include information security services, business continuity planning and certification and accreditation services. The consultation model combined onsite services with offshore support and remote managed services.
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Emami rolls out Navratna ad campaign with Bachchan
Kolkata: Emami Ltd, the personal and healthcare products company in the Rs 700-crore Emami Group folds, have rolled out the first national advertising campaign featuring mega star Amitabh Bachchan for its Navratna Cool Oil. The ad film is made by Prahlad Kakkar and conceptualised by Publicis in coordination with the brand team of Emami led by ad guru Alyque Padamsee. The campaign would hit TV screens from the second week of this month.

According to the company the brand, now growing at 15 per cent, is said to have changed the dynamics of cool oil market segment. The product is already being exported to West Asia and Bangladesh, and a major test marketing drive is being planned for Dubai, where market surveys have proved highly favourable for an early launch.
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