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Mark
Fields takes over Ford's American operations
Detroit: Ford Motor Chief Executive William Clay Ford
Jr. on Thursday tapped Mark Fields, chief of Ford Europe
and Premier Automotive Group (PAG), Ford's luxury division,
to take over as president, the Americas. Fields obvious
target would be to restore profits in North America.
Fields, 44, had recently brought Ford's European and luxury
operations back on its feet, and will now head back to
Ford's Dearborn, Mich., headquarters to take over from
executive vice president Greg Smith, 54. Smith becomes
vice chairman, with responsibility for administrative
staffs, including human resources and labor relations.
Smith
had been in charge of Ford's North American business for
only 16 months. During that time, Ford slid backward amid
a vicious price war, high plant and labor costs, and a
continuing loss of market share. Earlier this year, Bill
Ford abandoned his goal of achieving US$7bn in pretax
profit by 2006.
Before
running Ford Europe and Premier Automotive Group (PAG),
Ford's luxury division, Fields led a turnaround at Mazda,
which is 50% owned by Ford. In a press release, Bill Ford
called him "one of our most experienced, capable
and proven leaders."
The company is expected to soon announce details of a
revised turnaround plan that could include several plant
closings and thousands of job cuts.
Another
person promoted on Thursday is executive vice president
Mark Schulz, 53, who is now responsible for all of Ford's
international operations. He had been in charge of the
automaker's operations in Asia and Africa.
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