MySpace
to be the hub of News Corp.'s online strategy
New
York: Rupert Murdoch told audiences at a technology
and media conference yesterday that MySpace, the fast-growing
online community, will constitute a central core of News
Corp.'s online strategy, and that he intends to vastly
expand its content, including the free video downloads
beginning this week.
MySpace
is already one of the fastest-growing web sites, having
amassed 47 million registered users in two years. But
while building MySpace up to rival the major portals,
such as Yahoo and MSN, Murdoch says he does not plan to
build it into a portal.
Murdoch
believes that the traditional concept of the portal could
well become outdated. Further, he says portals are not
as attractive to the under 25 crowd, which MySpace draws
in so well.
Murdoch
bought MySpace last summer for US$629mn. Murdoch told
the audience at Citicorp's Entertainment, Media and Telecommunications
Conference that the free site is growing at a rate of
about 1 million new users a week. To continue to bring
in new users and to keep them there for longer, Murdoch
intends to offer video downloads, rather than the video
streaming that is available currently. The company also
will improve instant messaging capabilities and add voice
services.
News
Corp. is reportedly developing technology that will enable
better targeting by advertisers on the internet. MySpace
allows users to create profiles loaded with information
on their likes and dislikes, and Murdoch thinks because
of that it could be a goldmine once News Corp. develops
ways to organize that data.
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European
airlines lose battle on pay-out
rules
Luxembourg: European airlines lost a legal fight
aimed at scrapping EU rules guaranteeing passengers compensation
for flight delays or cancellations. The European Court
of First Instance said the rules were a fair penalty and
dismissed airlines' claims that the rules infringe international
agreements and breach existing legal principles.
The
new rules, which came into force in February last year,
oblige airlines to pay passengers up to £411 if
they are taken off a flight, double the previous figure.
Similar compensation is on offer if the airline is held
responsible for cancelling a flight.
Delays
of two to four hours will require airlines to serve snacks
or full meals, while delays more than five hours entitle
passengers to a refund and a hotel room if necessary.
Refunds of return flights must be offered if the journey
is no longer necessary, for example if a business meeting
is missed.
The
International Air Transport Association, representing
270 carriers worldwide, has estimated that the regulation
will cost the industry more than £411 million a
year at a time when it is facing higher fuel charges and
increased competition. Low-cost airlines have said that
the compensation was often much higher than the cost of
the tickets and would also force them to pay in cases
that were beyond their control.
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GM
back in the game with lower prices
Detroit: In a move aimed at taking buyers off the
incentive hook, and also target competitors eating into
its market share, General Motors Corp. has lowered the
sticker prices on three-quarters of its U.S. vehicles.
The world's biggest automaker has said that the new rates
will lower the manufacturer's suggested retail price,
or MSRP, on an average by US$1,300 over all its products.
The new prices will be effective Wednesday.
GM
is lowering prices on all 2006 and 2007 Chevrolet, Buick
and GMC vehicles and most Pontiac vehicles. Saab, Saturn
and Hummer will be excluded because GM feels they're already
priced appropriately. The new prices cover 57 of GM's
76 models, and combined with the price cuts that GM took
on 2006 models last year, a total of 66 vehicles, or 90
percent of GM's U.S. volume, have now been re-priced.
GM
believes it will make money despite the cuts because it
will be spending less per vehicle on incentives, which
have sometimes topped US$4,000 per vehicle.
With
the new pricing the Chevrolet Impala LS, for instance,
will sell for US$20,990, down from US$21,990. A comparable
Toyota Camry sells for US$23,320, while a comparable Honda
Accord sells for US$25,650, GM officials said.
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