Microsoft
to spend $500 million in marketing Windows Vista, Office
2007
Seattle: Microsoft intends to spend $500 million into
marketing Windows Vista and Office 2007, the latest versions
of the company's desktop PC operating system Microsoft
CEO Steve Ballmer told senior executives of 500 companies
in New York.
Ballmer said Vista and Office 2007 are packed with "people-ready"
tools designed to boost efficiency and create revenue.
Many corporations use Windows 2000 and Office 2000, and
also hold licenses that entitle them to upgrade to Windows
XP and Office 2003. Ballmer is now trying to persuade
them to purchase new licenses this spring giving them
the rights to upgrade to Vista and Office 2007 any time
in the next three years.
The company to sell the new software is trying to change
the mindset that current desktop software is "good
enough.
Vista and Office 2007 are designed to tie in with new
Windows server programs as well as Windows Live, a new
initiative now undergoing testing, which will consolidate
Hotmail.com, MSN Messenger and other similar services
Microsoft is developing.
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