news


Microsoft to spend $500 million in marketing Windows Vista, Office 2007
Seattle:
Microsoft intends to spend $500 million into marketing Windows Vista and Office 2007, the latest versions of the company's desktop PC operating system Microsoft CEO Steve Ballmer told senior executives of 500 companies in New York.

Ballmer said Vista and Office 2007 are packed with "people-ready" tools designed to boost efficiency and create revenue. Many corporations use Windows 2000 and Office 2000, and also hold licenses that entitle them to upgrade to Windows XP and Office 2003. Ballmer is now trying to persuade them to purchase new licenses this spring giving them the rights to upgrade to Vista and Office 2007 any time in the next three years.

The company to sell the new software is trying to change the mindset that current desktop software is "good enough.

Vista and Office 2007 are designed to tie in with new Windows server programs as well as Windows Live, a new initiative now undergoing testing, which will consolidate Hotmail.com, MSN Messenger and other similar services Microsoft is developing.
Back to News Review index page  

 


 search domain-b
  go
 
domain-B : Indian business : News Review : 17 March 2006 : international business