Yahoo expands online advertising partnership
New York: Yahoo Inc has expanded its online advertising partnership with U.S. newspapers to include McClatchy Co. More than more than 264 newspapers have tied up with Yahoo in the hope that the partnership will increase Internet advertising revenue as they can reach a wider audience through a network of newspaper sites including Belo Corp., EW Scripps Co., and Lee Enterprises.

However, two large publishers Tribune Co. and Gannett Co. Inc have refused to join the group. These publish some of the largest newspapers in the country, including the Los Angeles Times and USA Today. The companies are said to be working on their own advertising network.

Yahoo and the newspapers will share ad revenue.

Newspapers are anxious to capitalize on Internet opportunities as their paid print circulation declines and advertising sales are slowing down because of competition from other media, primarily television and the Internet.
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Wal-Mart's image improves: survey
New York: A recent poll of Wal-Mart Stores Inc by a critic group revealed that a greater number of consumers had a more favorable view of the world's largest retailer than a year ago. Out of 1,000 respondents, 71 per cent of people had a "somewhat favorable" view of Wal-Mart, up from 69 per cent in a 2006 survey, but down from 76 per cent in 2005. 27 per cent said they had a more negative opinion of Wal-Mart than they did a year earlier.

Union-backed groups like Wal-Mart Watch and WakeUpWalMart.com have for many years conducted grass-roots campaigns to draw attention to what they regard as poverty-level wages, inadequate health care and other issues at Wal-Mart.
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