Microsoft
to acquire ScreenTonic Seattle: Microsoft Corp said on Thursday
that it has agreed to acquire European mobile phone advertising company ScreenTonic
in order to acquire a foothold in the rapidly growing space of placing ads on
mobile phones. It did not disclose any financial details of the deal.
Paris-based
ScreenTonic is one of the first companies in Europe to develop a platform to manage
and place ads on the mobile Internet. It also serves as an ad agency for companies
looking to develop marketing campaigns on cell phones. Investors in the start-up
include venture capital firm 3i and I-Source Gestion, as per ScreenTonic's website.
Mobile
phone advertising is still a nascent industry compared to web advertising, but
it is an area of significant interest and is being targeted by Microsoft, and
its rivals Google Inc. and Yahoo Inc. Advertising
on the Internet, especially pay-per-click ads alongside search results, erupted
into a multibillion industry within a few years and online companies hope mobile
phones will follow a similar growth trajectory. As
per Steve Berkowitz, senior vice president at Microsoft's online services group,
the acquisition of ScreenTonic will be part of a long-term strategy to deliver
ad experiences that map to the mobile Internet. ABI
Research forecast global mobile marketing and advertising will increase sixfold
to $19 billion by 2011 from an estimated $3 billion by the end of 2007.
Google, the
Web search leader, has built a dominant online advertising business around its
search engine, and has strengthened its position by agreeing to acquire online
ad supplier DoubleClick for $3.1 billion last month. Microsoft,
which was slow to recognise the power of web advertising, has been playing catch-up
by building its own search engine years after Google, and is developing its ad
placement system. Its online advertising is still dwarfed by Google.
Back
to News Review index page
Starbucks
brews healthy quarterly numbers Los Angeles: Starbucks Corp. (SBUX)
reported an 18.5 per cent rise in quarterly earnings on Thursday, on the back
of new stores and demand for new products, including hot breakfast sandwiches
and a sugar-free version of its popular Cinnamon Dolce latte which were made available
in several new markets. The
company bettered operating margins and also backed its 2007 earnings forecast.
Shares were up 1.4 per cent in extended trading. Second-quarter net income was
at $150.8 million, or 19 cents per share. For the same quarter last year, earnings
were at $127.3 million, or 16 cents per share. Operating
margins in the recent past were somewhat lower than what some investors had expected,
on account of higher labor and commodity costs, and the costs of opening new stores.
Revenue rose 19.6 per cent to $2.26 billion. Same-store sales, a measure to track
sales at outlets that opened in the past 13 months, rose 4 per cent. Back
to News Review index page Blacstone
Group interested in GM's Allison Transmissions New York: The Blackstone
Group is reportedly amongst the private equity suitors expressing interested in
Allison Transmissions, as interest increases in the General Motors Corp. (GM)
subsidiary. Centerbridge
Capital Partners and Carlyle Group are among the others said to be interested
in the division. Allison's cash flow is pegged at excess of $500 million, and
that it's expected price could hover around $3 billion. GM
Chief Financial Officer Fritz Henderson said on Thursday that the company was
working on the process, and that talks were on with a number of likely investors.
Investment bank Merrill Lynch & Co. is advising the company on the process. In
January, GM had said that it was evaluating strategic options for the Indianapolis-based
division which manufactures transmissions and hybrid propulsion systems for commercial
trucks, buses and military vehicles. Back
to News Review index page Dutch
court freezes sale of ABN American subsidiary LaSalle Amsterdam:
A Dutch court ruled on Thursday that ABN AMRO must freeze its $21 billion sale
of U.S. unit LaSalle, to allow a group of rival suitors to bid for the whole of
ABN, and in effect waylay an agreed takeover by UK based Barclays. ABN
can appeal the decision by June 14th. ABN earlier argued that LaSalle's sale to
Bank of America did not need approval as it amounted to less than a third of the
bank's total value. However,
the commercial court in Amsterdam is of the view that the sale should be put to
shareholders, just as any other decision to sell the entire bank, or part thereof.
The LaSalle
sale could now be on hold for over a month on account of the notice period required
for the shareholder's meeting. LaSalle's
sale had been agreed alongside Barclays' proposed $90 billion takeover of ABN.
Royal Bank of
Scotland (RBS), Spain's Santander and Belgian Dutch Fortis have indicated their
interest for a higher bid for the group - possibly high as $98 billion if LaSalle
were to remain a part of ABN. Back
to News Review index page
|