Italian super-bikes maker, Ducati Motor Holding has tied up with Precision Motor India (PMI) to sell its range of premium motorcycles in India.
During the launch event in New Delhi on 7 May, Ducati showcased five motorcycles, priced between Rs15 - 50 lakh, for the Indian market.
The company plans to introduce its entire range of luxury bike in the booming Indian economy and will bring in another 10 bikes by the end of this year. Ducati aims to sell around 50 units in 2008, which will be imported from Italy as complete built units.
"We are impressed with the economic growth and improving infrastructure in India. Through PMI's experience, we hope to sell our motorcycles and ensure excellence in after sales service," stated Gabriele Del Torchio, CEO, Ducati.
Ducati has entered India with an objective to be a market leader in the premium luxury segment and plans to sell its bikeson the twin platforms of luxury and superior performance, he added.
The Ducati range of super-bike models, range from the 696cc to 1,198cc, will be available for sale in India. Some of the most popular Ducati models to hit the Indian markets will be the Hyper Rotard 1100S , Ducati Super bike 1098R, Hypermotard - 2 variants, Sportclassic - 4 variants, and Multistrada - 2 variants
Retail Price including VAT ex-showroom
|Multistrada ||Price in Rs lakh|
|MTS 1100 ||1,820,971|
|HyperMotard || |
|HM 1100 ||1,820,971|
|HM 1100 S ||2,072,205|
|Monster || |
|M 695 ||1,341,516|
|M 696 ||1,378,097|
|M 696 + ||1,423,598|
|S4R S Tricolore ||2,263,396|
|SBK || |
|1098 S ||3,025,362|
|1098 R ||4,803,710|
|Sport Classic || |
|Sport 1000 S ||1,882,341|
|Sport 1000 ||1,763,436|
|GT 1000 ||1,667,545|
|GT1000 Bicolore ||1,731,744|
Based in Bologna, Italy, Ducati Motor Holding, produces luxury bikes ranging from 696cc to 1,198cc. The Ducati motorcycles cater to a range of market segments such as Superbike, Supersport, Monster, Sport Touring, Multistrada SportClassic and the new Hypermotard.
The company's motorcycles are sold in more than 60 countries across the world, with major sales in Italy, followed by the United States, Germany and Japan. Ducati has won fourteen of the last sixteen World Superbike Championship titles and more individual victories than the competition put together. Since 2003 Ducati has also been taking part in the MotoGP World Championship.
Precision Motor India is an established company, which represents prestigious brands in India such as Porsche, Audi, NetJets, Fendi, Dolce&Gabbana, etc. The Ducati brand; which is synonymous with racing success, innovative technology, and the highest quality standards is a perfect addition to the premium brands Precision Motor India currently represents.
(Also see: Motorcycle diary: Ducati Desmosedici RR, the ultimate racing experience on road)
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