Ducati comes riding to India at prices ranging from Rs14 lakh to Rs48 lakh

08 May 2008

Italian super-bikes maker, Ducati Motor Holding has tied up with Precision Motor India (PMI)  to sell its  range of premium motorcycles in India.

During the launch event in New Delhi on 7 May, Ducati showcased five motorcycles, priced  between Rs15 - 50 lakh, for the Indian market.

The company plans to introduce its entire range of luxury bike in the booming Indian economy and will bring in another 10 bikes by the end of this year. Ducati aims to sell around 50 units in 2008, which will be imported from Italy as complete built units.

"We are impressed with the economic growth and improving infrastructure in India. Through PMI's experience, we hope to sell our motorcycles and ensure excellence in after sales service," stated Gabriele Del Torchio, CEO, Ducati.

Ducati has entered India with an objective to be a market leader in the premium luxury segment and plans to sell its bikeson the twin platforms of luxury and superior performance, he added.

The Ducati range of super-bike models, range from the 696cc to 1,198cc, will be available for sale in India. Some of the most popular Ducati models to hit the Indian markets will be the Hyper Rotard 1100S , Ducati Super bike 1098R, Hypermotard - 2 variants, Sportclassic - 4 variants,  and Multistrada - 2 variants