NEWS
Shemaroo packages fairy tales for adults
Aircel does a hat trick at World Brand Congress 2009
Staccato targets well heeled women
Rashna Pochkhanawala joins MEC Interaction
Zee’s Subhash Chandra receives CASBAA Lifetime Achievement Award
Indian trio triumphs at London International Awards
$350,000 Swiss watch ups nose at recession in US
Mudra Connext bags She Comfort, V-Guard
After per-second billing Tata DoCoMo introduces per-character SMS billing
MCA appoints online ticket sales agency for India-Australia series
Abraham Thomas quits Red FM
Mustang finds space on Shoppers Stop shelves
Loop, R-Com join per-second billing bandwagon
Metrics for measuring mobile usage patterns launched
Kareena Kapoor is Sony Vaio's new face
Neo Sports aims at Rs 150 crore in gross billings
Chris Ward, Microsoft's commercial director quits
CLIO Awards announces submissions on online entry system
Microsoft and OpenX technologies enter cross-marketing partnership
Pepsi releases digital campaign
Karl Gomes, NCD, Rediffusion Y&R quits
Creativeland Asia wins JM Financial’s creative duties
YoungGuns Awards 2009 entries extended
CFO India magazine launhed
Zenith Optimedia bags Swarovski account
Renilson Joseph joins BBDO as associate VP
Grey group releases 'Eye on Asia study for 2009'
Rukin Kizilbash quits Ten Sports
Pepsi takes consumers to Youngistaan with its new outdoor campaign
John Garcia promoted to SVP and GM, Latin America, Warner Brothers
Amway to open four new brand centers in India
Lexus to sponsor in-flight Wi-Fi
Cyprus Tourism launches promotions targeting Indian tourists
US consumers prefer email communications
First of its kind research report on brand presence in networks
VOXmobile rebranded Orange in Luxembourg
Ogilvy PR wins six government awards
Nike unveils national brand campaign
Carla Michelotti, Leo Burnett Worldwide wins AAF silver medal
Eastman Kodak’s new marketing initiative
NYT launches news supplement in Turkey
New course in brand management by Brand-comm
Vijay Jacob to join Grey Bangalore
Priya Iyer becomes business director at Percept's Allied Media
Dabur Amla oil in new avatar, beauty contests for rural markets
New guidelines for food advertisements
Komli Media, Artivision and Neo@Ogilvy team up to create and monetise online video content
AOL announces new board of directors
Vizeum India makes senior appointments
Pizza Hut retains JWT as creative partner
Ogilvy wins UPS global account
German brand Miele enters India
HyperCITY exits gourmet retailing
Kashmira Chadha, director – marketing quits Coca-Cola
Abhishek Bachchan 'walks and talks' at Idea launch in Kolkata
US newspaper circulation plunges 10.6 per cent
Dabur Odonil blocks don a new contemporary look
Kyocera introduces handset with child tracking function for kids
BSkyB customer base to rise to 10 million next year
Coca-Cola to introduce mini can
UNICEF to launch online campaign
Nestle records high sales growth
Dabur revamps Hommade premium culinary range
ANZ to roll out new logo with $15 million spend
DraftFCB moves Mark Modesto as president North America
Boots launches online health service in UK
Weber Shandwick named International Consultancy of the year
GroupM and Yahoo! in marketing pact
LIA has 12 shortlists from India
Law & Kenneth launches new design division
Booker India opens first store in Mumbai
Vizeum will be agency for Giovani
Ashwini Kamat appointed as GM, MediaCom
Crompton Greaves adopts new logo
Aish and Abhishek Bachchan finalise Rs 25-crore Lux ad
Reliance Big TV campaign plans
Heinz launches biggest marketing campaign in UK
Euro RSCG appoints Ravikumar C, Manoj Jacob as creative directors
LMG appoints Bosco D’Mello as EVP
Coca Cola to launch Expedition 206 in 2010
Sriram Sharma becomes GM Starcom MediaVest, Bangalore
 

FEATURE
  Advertising in the post-Google era
  Veteran ad man Ramanujam Sridhar, immediate past-president of the Advertising Club, Bangalore, discuses his concept of advertising and branding with domain-b's Aruna Rathod
  ‘Indian online advertising will grow tenfold by 2012’
  Though online advertising is at a nascent stage in India, it is likely to catch on as it offers several advantages over TV advertising. Diaz Nesamoney, founder and chief executive of online video ad company Jivox, discusses the new medium with Aruna Rathod
  Indian Retail: In all the sizzle, where's the steak?
  If one were to go by the headlines in the past one year, Indian Retail has gone from boom to bust rather quickly, says Raj Halve
  “A research person breathes through the blood of the consumer”
  Preeti Mascarenhas, chief strategy officer, Allied Media, talks to domain-b.com's  Aruna Rathod on strategic planning. (View: video)
  Making print ads interactive
  Technology has stepped in to bridge the ‘perception gap’ to deliver ‘printeractivity’ or ‘print + interactivity’ through clicks which could turn out to be the answer to the prayers of admen By Vivek Dev
  The ignored marketing medium
  For most marketers in India the potential of teleshopping as a marketing tool just doesn’t seem to exist, writes marketing consultant Raj Halve
  The markets that we don’t see
  There are markets of enormous size that we know of, but are not ‘aware’ of in the true sense, writes marketing consultant Raj Halve
  WagonR mascot Mr WizeR comes to life
  In a first for the Indian automobile industry, a car brand will have its own mascot.  Shashank Srivastava, chief general manager (marketing), Maruti Suzuki, talks to Aruna Rathod about WagonR’s new mascot.
  Marketing: ignored niches
  Tradition-bound thinking, not consumers, fail products that might have succeeded, says marketing consultant Raj Halve
  The digital medium is the medium for the new-age consumer
  Harminder Kaur, chief strategy officer, Ignitee Digital Solutions Pvt Ltd in an exclusive interview with Aruna Rathod.
  Recession fails to dent online advertising revenues in India
  The overall pie hasn't shrunk for online advertisers in India, but the rate of growth has. By Aruna Rathod
  Social networking: customer service goes social
  Some companies  are using the explosive growth in online social networking to provide customer service and support through these sites. By Ian Jacobs, senior analyst, customer interaction technologies, Datamonitor
  Time Warner-AOL demerger good for both companies, say analysts
  Time Warner's decision to spin off AOL bodes well for the Internet company as well as Time Warner, according to industry analysts, writes Mohan Kakanadan
  Online, radio advertising wins the day for political ads
  The just-concluded Parliamentary polls had an unprecedented presence on the conventionally offbeat media like Internet and radio, writes Aruna Rathod
  What would you pay to read this online?
  Can providing content online ever make money in its own right? London-based CNN correspondent Richard Quest, provides an insight
  Marketers must promote internet advertising: Krishna Kumar
  Krishna Kumar, founder and CEO of media2win, says the belief that the net can be used as an extension to direct marketing is completely incorrect. Aruna Rathod.
  ‘Quality of feedback is the key’
  The importance of online advertising is growing steadily, especially as the recession hits other modes of reaching clients. Uma Sivakumar, head of online services for the web solutions provider Tribal DDB India, shares her views on the effectiveness of this medium with Aruna Rathod
  Despite recession Chemmanur plans 60 jewellery showrooms globally
  Chemmanur Fashion Jewellers, which opened its showroom in Raghuleela Mall, Vashi, Navi Mumbai on 15 February, is planning it big with five more stores in the Mumbai metropolitan region. Boby Chemmanur, its chairman and managing director, shares his plans with Aruna Rathod.
  Recession: a boost for online marketing
  Marketers are still clueless about how to optimise ‘social marketing’ through the internet and mobile phones,  Atul Hegde, CEO, Ignitee India, tells Dhruv Tanwar
  LG, Hero Honda, Nicholas Piramal to focus on rural markets
  India's 700 million villagers now account for a massive $100 billion a year consumer spending in the country, reports Shalini Amarnani.
  Internet overtakes newspapers as news source
  The internet has surpassed all other media except television as a main source for national and international news in the US, reveals new research from the respected Pew Research Centre
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