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Luxury brand advertising: stronger visuals, fewer words |
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 Advertising for luxury brands is different from mass product advertising. It is aimed more at evoking aspirational desire than creating direct sales, says Kinjal Medh, COO, Draftfcb Ulka's Cogito Consulting, analysing the findings of Cogito's study, Marque de Luxe |
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The TV ratings controversy: let's resolve it |
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 A public dispute has broken out between an Indian TV network, the TV ratings service measuring national TV viewership, and advertising trade bodies. Now the Indian government is weighing in. We all need to put the brakes on a runaway train before it smashes into the buffers, says Stephen White, founder and chairman EMM Iinternational, India |
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Is advertising on Facebook dead? |
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 Is advertising on Facebook dead? Well, not yet. But I do believe it is in the ICU. By Raj Halve |
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BBC’s ‘VirtualBagel’ experiment does not prove Facebook Advertising ineffective |
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 The effectiveness of advertising on Facebook is being called into question following revelations from the BBC that its ‘VirtualBagel’ experiment, an imaginary business which it started in a bid to test it, received 1,600 ‘likes’ in just 24 hours despite the fact that the ‘VirtualBagel’ page offered no products or interesting content. By Hannah Kimuyu, director of paid media at independent specialist SEO and PPC consulting and technology firm, Greenlight |
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More Konfusion about Konnect |
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 The once premier airline continues to leave its customers feeling short-changed, says financial risk analyst Amit Sukhram, a frequent flyer |
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A retailer’s faux pas |
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 What are we doing wrong as customers that retailers feel compelled to stoop to undignified methods of preventing shoplifting, wonders Maulshri Shukla Rajdhan |
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Jet Airways: no longer the best way to fly |
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 Ever since the apparently illogical launch of Jet Konnect, the once premier airline, has been leaving its customers feeling short-changed, says financial risk analyst Amit Sukhram, a frequent flyer |
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Social media, mobile devices creating brand loyalty challenges for mid-size businesses |
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 Innovations in technology and the spread of social networking have provided buyers with new tools for discovering, comparing, evaluating, choosing and experiencing brands, reveals a new IBM study. |
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