Advertising / branding
Beckham gives up Pepsi contract
27 Dec 2008
Aviva launches new advertising campaign
26 Dec 2008
UniverCell plans own brand of mobile phones
26 Dec 2008
Amrutanjan to get makeover
26 Dec 2008
Tata Sky to tap regional markets
24 Dec 2008
BPL reiterates safety message
23 Dec 2008
Lowe Lintas makes changes in senior management
23 Dec 2008
Brands are becoming properties of people
23 Dec 2008
Leo Burnett India was recently chosen as the Global Agency of the Year from 94 offices in 86 countries across the Leo Burnett network. K V Sridhar, national creative director, Leo Burnett talks to Aruna Rathod about the advertising industry and creatives.
DLF announces five lifestyle brands in India
22 Dec 2008
Tata Capital has a new brand identity
22 Dec 2008
Reliance Retail to set up 100 stores by 2011
22 Dec 2008
Dabur ropes in TV stars
16 Dec 2008
Microsoft launches 'Your World on Live'
16 Dec 2008
British Heart Foundation says companies mislead parents on health food
16 Dec 2008
Food manufacturers are misleading parents by exploiting legal loopholes and making spurious health claims says a new report.
New logo for Dooars and Terai tea
16 Dec 2008
ITC Welcomgroup given Helen Keller award
13 Dec 2008
SpiceJet appoints Contract Advertising
13 Dec 2008
McDonald's new campaign
13 Dec 2008
Bangladesh launches tourism brand
13 Dec 2008
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
History of hovercraft Part 3...
Today I shall talk a bit more about the military plans for ...
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History of hovercraft Part 2...
In this episode of our history of hovercraft, we shall exam...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Hovercraft Part 1...
If you’ve been a James Bond movie fan, you may recall seein...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Trams in India | ...
The video I am presenting to you is based on a script writt...
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