Controversy, if used correctly, can be a brilliant, amazingly low cost marketing tool that makes for phenomenal media coverage, and be very effective, if you manage the media well and do not mind the odd dose of adverse publicity in the short term. Dhruv Tanwar takes a look at the flip side of two much publicised events, one a restaurant, and the other the Indian Premier League.

Kingfisher Airlines announces ‘Fly Kingfisher Fair Play Award’ for DLF Indian Premier League

21 Apr 2008

Weightage norms for packaged products to change soon

18 Apr 2008

I&B Ministry says no more surrogate ads; broadcasters seek clarifications

17 Apr 2008

Bharti commences retail operations from Ludhiana with ‘EasyDay’, sans Wal-Mart

17 Apr 2008

Whirlpool ups ad spend by 10 per cent, strengthens product portfolio

16 Apr 2008

Vidya Balan new brand ambassador for Toshiba

16 Apr 2008

HTC launches GPS enabled PDA phone P3470 in India

16 Apr 2008

Godrej Sara Lee introduces Ambi Pur Aromatherapy range of car perfumes

15 Apr 2008

RAPA Awards 2007 draws 1,000 entries

14 Apr 2008

Ryan Menezes joins McCann Erickson as executive creative director

14 Apr 2008

Euro RSCG to manage advertising and PR for MDLR Airlines

14 Apr 2008

CDMA revenue per user rises, GSM earnings dip

12 Apr 2008

Get paid to listen to ads on mobile, if you want

12 Apr 2008

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Page no. 46 of 53

Featured articles

Lighter than air, yet very, very powerful

By Kiron Kasbekar | 03 Jan 2024

In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!

COP28 explained: A closer look at COP28's climate change solutions

By Aniket Gupta | 27 Dec 2023

The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.

What is a Ponzi scheme?

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Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.

The Rise and Rise of HDFC Bank

03 Jul 2023

HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp

India’s Millet Revolution To Enrich Global Food Basket

02 Apr 2023

Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent 

Market predator Hindenburg preys on Adani stock

06 Mar 2023

Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation