Parle Agro launches 'Saint Juice'

17 October 2008

Parle Agro has entered the 100-per cent pure juice category with Saint Juice.

The new brand was unveiled by Nadia Chauhan, director, Parle Agro, in Mumbai.

Targeted at the fast growing segment of consumers who are moving towards 100 percent juice, Saint Juice is available in three variants - orange, mixed fruit and grape.

Creativeland Asia has designed the design and packaging of the juice brand.

Saint's has deliberately kept the packaging white, with a view towards standing out on retail shelves.

The launch campaign of the product will involve print advertising, point of purchase promotions and internet.