Marketing & Advertising
Jack Ma’s swan song: Alibaba rakes in $30.7 bn on Singles’ Day
12 Nov 2018
As Jack Ma prepares to step down as chairman of Alibaba Group, the online sales promotion he has championed for a decade notched another record, notching up 213.5 billion yuan ($30.70 billion)
Is replying to online reviews always good? New research shows downside of over-responding
04 Oct 2018
Amazon’s real rival in India in the offing
16 Aug 2018
Once the draft e-commerce policy becomes law, the oil-to-telecom tycoon, who is India’s richest man, is likely to emerge as the most formidable challenger to the wealthiest person in the world, Jeff Bezos
Food prices for consumers in ethnic enclaves could explain difference in assimilation rates
14 Aug 2018
Sponging off your clients
03 Aug 2018
Author of nine books on marketing brand strategist and founder of brand advisory, brand-building.com, Ambi Parameswaran talks to domain-b's Swetha Amit on soaking in customer experiences
Coca-Cola India plans to relaunch dairy products
03 Aug 2018
When political ideology shapes luxury buying
23 Jul 2018
In surveys, people say they'll pay twice what they're actually willing to spend
29 Jun 2018
Ssudy participants reported their willingness to spend on goods with what they actually shelled out in experiments designed to mimic a real-world shopping experience, there was a big gap
When can ads intensify unhealthy cravings?
18 Jun 2018
Using envy as a marketing tool can backfire
08 Jun 2018
Maruti Suzuki beats Volkswagen in brand value
02 Jun 2018
Maruti Suzuki has been ranked the 9th most valuable auto brand with in the world with a brand value of $5986 million, in a survey of the Top 10 such brands
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The analog antidote: why Americans are trading algorithms for physical media
By Cygnus | 16 Feb 2026
Vinyl, books, and DVDs are seeing renewed interest as Americans seek ownership, focus, and a break from screen fatigue in an increasingly digital world.
China opens market to 53 African nations in zero-tariff pivot
By Cygnus | 16 Feb 2026
China will grant zero-tariff access to 53 African nations from May 2026, reshaping global trade ties and deepening economic links across the Global South.
The deregulation “holy grail”: Trump EPA dismantles the legal bedrock of climate policy
By Cygnus | 13 Feb 2026
The Trump EPA moves to rescind the 2009 Endangerment Finding, reshaping federal climate authority and business risk.
Tokenising the gilt: what the UK’s digital bond pilot could mean for sovereign debt
By Cygnus | 12 Feb 2026
HM Treasury selects HSBC Orion and Ashurst LLP for its Digital Gilt Instrument (DIGIT) pilot. A deep dive into the architecture, legal framework, and the shift toward near real-time settlement.
The silicon-rich AI race: how Cisco’s G300 puts networking at the center of compute
By Cygnus | 11 Feb 2026
Cisco's new Silicon One G300 targets AI data center bottlenecks as networking becomes central to compute performance.
Server CPU Shortages Grip China as AI Boom Strains Intel and AMD Supply Chains
By Cygnus | 06 Feb 2026
Intel and AMD server CPU shortages are hitting China as AI data center demand surges, pushing lead times to six months and driving prices higher.
Budget 2026-27 Seeks Fiscal Balance Amid Rupee Volatility and Industrial Stagnation
By Cygnus | 02 Feb 2026
India's Budget 2026-27 targets fiscal discipline with record capex as markets tumble, the rupee weakens and manufacturing struggles to regain momentum.
The Thirsty Cloud: Why 2026 Is the Year AI Bottlenecks Shift From Chips to Water
By Axel Miller | 28 Jan 2026
As AI server density surges in 2026, data centers face a new bottleneck deeper than chips — the massive water demand required for cooling next-generation infrastructure.
The New Airspace Economy: How Geopolitics Is Rewriting Aviation Costs in 2026
By Axel Miller | 22 Jan 2026
Airspace bans, sanctions and corridor risk are forcing airlines into costly detours in 2026, raising fuel burn, reducing aircraft utilisation and pushing airfares higher worldwide.
