New logo, and a new brand identity, for InterGlobe

New Delhi: Indian aviation and travel corporation, InterGlobe, owner of low-fare airline IndiGo and operator of a hotel chain, unveiled a new corporate identity on 16 April. Through a new logo the corporation is projecting a fresh brand identity.

"As we move InterGlobe to the next level of growth, our new brand reflects our evolution and expansion, our core values, our growing strength in the market and our dedication to our partners, customers, stakeholders and employees," InterGlobe Enterprises executive chairman Kapil Bhatia said in a statement.

It runs the hotel chain as a joint-venture with Accor.

The new corporate identity is credited to London brand consultancy Circus and Mumbai design agency Grandmother India.

"The logo reflects the company's three core values of integrity, customer orientation and future-mindedness and the spokes stand for harmony of fluidity and stability, of change and constancy," the statement said.

The new logo contains a symbol with six spokes with different lengths and colours. The spokes can animate to change their length and position. The main Interglobe logo and the logos of its six corporate divisions all use different iterations of the symbol. The position of the "axle" in the symbol does however not change.

The six spokes represent the company's six divisions (or 'verticals'). The changing and fluid nature of the symbol represents change and fluidity, and the unchanging centre probably stands for stability and sticking to core values.

Headquartered in Gurgaon, InterGlobe Enterprises is a $1 billion company with six businesses -- airlines hotels, BPO and consultancy service, airline management service and lifestyle solutions.

InterGlobe has a network of 61 offices across 44 cities globally and employs more than 8,500 professionals across its businesses, which include IndiGo (InterGlobe Aviation) InterGlobe Hotels, InterGlobe Technologies InterGlobe Air Transport InterGlobe Technology Quotient and The Established.