Ford’s Taurus to have multi-faceted campaign

Ford's all-new technology-packed 2010 Taurus will have a multifaceted advertising campaign that will be as high-tech as the highly anticipated sedan now arriving in dealer showrooms.

Ford kicks off the advertising campaign for Taurus on 4 August, with an aggressive web presence and a new Microsoft "tag" system that will allow consumers to simply point their smart phones toward bar codes printed next to technology features in Taurus ads for more in-depth information.

With more than 20 high-tech technologies to communicate on the new Taurus, some even industry firsts and 10 of them class-exclusive, Taurus takes on communicating these technologies "smartly" and with a new approach to advertising.

"The convenience and ability to offer customers additional information at the touch of their mobile device speaks volumes on how technologically advanced the new Taurus is," said Matt VanDyke, Ford marketing director. "This high-tech marketing process will showcase the attention to detail that customers shopping for Taurus will appreciate."

Taurus ads debuting on prime-time network and cable channels will show customers how the new sedan offers the quality and technology of world-class luxury sedans with a much more affordable price tag. The 2010 Taurus, starting at $25,995, the same price as the 2009 model, has been completely redesigned and elevated from its forerunners and includes Ford exclusives such as MyKey, SYNC, multi-contour seats with active motion and blind spot information system.

"Taurus is the right sedan for the times," said Jim Farley, group vice president of global marketing.