Fiat cars to be available only at Tata-Fiat dealerships
09 Mar 2007
Mumbai: Fiat India plans to sell its cars exclusively through the Tata-Fiat chain of dealerships.
Till now the company has been selling its models using the existing 41 outlets of the Tata-Fiat dealership chain and has now proposed to link the remaining 38 `Fiat'' channels to the Tata-Fiat chain.
The Tata-Fiat retail rollout is a culmination of the Tata-Fiat alliance with one of them being the joint sales of Fiat and Tata cars from a single retail roof. As of now, there are 41 dealerships and 19 are soon to be added to raise the total to 60 outlets across the country.
In March 2006, Fiat Group and Tata Motors announced a distribution and marketing agreement and since then Fiat has sold 2,084 units (March 2006 - January 2007). With the introduction of various Fiat models such as Fiat Palio (face-lift), Fiat Grande Punto and Fiat Linea, sales are expected to move up from the larger number of outlets.