AirAsia India launches yet another cheap-fare offer
24 Jun 2014
AirAsia India, upping the ante in the southern India air fare war that it started, has launched another round of promotional fares.
Under the new offer, all-inclusive tickets on the Bangalore-Kochi and Bangalore-Chennai routes would cost Rs1490, while tickets on Bangalore-Goa route have been priced at Rs1,690.
AirAsia India began its operations in India on 12 June with a Bangalore-Goa flight. It has now added Chennai and Kochi to its network.
The carrier is a 49:30:21 joint venture between Malaysian low-cost carrier AirAsia Berhad, Tata Sons, and Arun Bhatia's Telstra Tradeplace.
AirAsia India chief executive Mittu Chandilya had earlier said that it would focus on connecting 'tier-II' cities (a demeaning but long-standard marketing term for India's smaller towns), offering fares about 35 per cent lower than the prevailing market rates.
The entry of AirAsia into the Indian market has intensified a fare war. Other budget airlines including SpiceJet and IndiGo have also with come up different rounds of promotional schemes to attract flyers.