Atin Promotions wins rights for 'Bus Grab Handles' on Jet Airways buses
18 Oct 2008
Hyderabad-based Atin Promotions and Advertising has won the outdoors advertising rights for 'Bus Grab Handles' on all Jet Airways buses at 17 major airports in India. The contract is valid for three years.
Each bus grab handle that passengers in a bus hold on for support has space for two visuals allowing upto 44 visuals each bus.
Atin Gupta, partner, Atin Promotion and Advertising said, ''At most airports, the Jet Airways terminals have no aerobridge facility, so all departing and arrival passengers pass through these coaches," he said.
"As per the deal, we have got the exclusive rights for outdoor advertising on the grab handles in 78 Jet Airways buses across 17 airports. Aaround 22 lakh eyeballs per month pass these coaches."
Gupta added, ''The airports included are Mumbai, Delhi, Bangalore, Kolkata, Chennai, Hyderabad, Ahmedabad, Pune, Goa, Nagpur, Jaipur, Udaipur, Baroda, Guwahati, Bagdogra, Calicut and IXM Madurai.''
According to Gupta, this contract can be extended by two more years, subject to the agency's work with Jet Airways.