Avon introduces its first podcast in London
25 Aug 2008
In an attempt to further move its business model from doorstep to digital, the 'digital Avon lady' will go live tomorrow. It will feature make-up artist Jackie Tyson and real life Avon representative, Hannah Rowlett.
The podcast aims at addressing Avon's customers, through the two women who will answer the typical questions posed by customers. The content will also include tips and handy hints on how to get the latest looks and which new products are a must this Autumn.
The opening podcast will focus on Avon's collaboration with Marimekko, the Finnish design house which lends its floral motif to Avon's colour collection.
A discussion on Avon's new fragrance launches: the exclusive Bond Girl 007 perfume will be featured. In May this year, Avon Products for women, Bond Girl 007, announced the launch of a new signature fragrance for women. (See: Avon to launch new line 'Bond Girl 007' ) /industry/personal_care/20080527_avon_products.html>
The perfume will be available in the United Kingdom from October. The partnership between Avon and leading French design house, Emanuel Ungaro, which has produced 'U by Ungaro' will also be announced and discussed.
With $10 billion in annual revenue, Avon's product line includes beauty products, fashion jewelry and apparel, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and Mark.