Burberry searches for global advertising agency
30 Oct 2008
Burberry, the British luxury fashion brand, is looking for a global advertising agency.
Previously, the company created its advertising in-house, using high-profile actors, models and photographers including Kate Moss and Mario Testino.
Burberry wants to move its advertising strategy away from the traditional fashion-house approach.
The company's most recent campaign, for autumn / winter 2008-09, was shot by Testino in Kensington Gardens, London, and featured the British actor Sam Riley and the model Rosie Huntington-Whiteley.
The Burberry check, which was registered as a trademark in 1920.