Coca-Cola introduces brand new 49-foot tall bottle at Atlanta

The Coca-Cola company has introduced a brand new 49-foot tall Coca-Cola Contour bottle at Turner Field, home of the Atlanta Braves.

The new 21st century rendition of the iconic Coca-Cola Contour bottle replaces the original Coca-Cola Sky Field bottle, which stood high above left field for the past twelve years. With a high-resolution, programmable screen serving as the bottle's famous red label and lights that can produce millions of different colors, the new bottle will offer a high-tech way to celebrate a Braves' home run while carrying on the traditional fireworks celebration for which the original bottle was known.

"Enjoying an ice-cold Coca-Cola at a Braves game is the essence of summer in Atlanta, and we think the new Coca-Cola bottle really captures the specialness of that experience," said Katie Bayne, chief marketing officer, Coca-Cola North America.

"The bottle is designed to be entertaining for the fans as well, and we think it will add a new sense of excitement to the experience of being at Turner Field for a game."

The outside of the bottle is made of a polycarbonate high-impact material and traced in 3,000 tri-colored LED's (Light-Emitting Diodes), each capable of producing over 16 million different colors.

"The iconic Coca-Cola bottle has been a part of Turner Field since we opened our doors, and the new bottle is an entertaining reminder to Braves fans that America's favorite pastime and ice-cold Coca-Cola help make summer time special," said Derek Schiller, EVP, Sales and Marketing, Atlanta Braves.