Corporate Strategy & Branding conference in Hong Kong

The Asian Centre for Brand Management of The Hong Kong Polytechnic University is hosting a conference on Corporate Strategy & Branding on 9 December 2008 at Theatre 1, Hong Kong Convention and Exhibition Centre, Wanchai, Hong Kong.

The co-organiser is Hong Kong Design Centre.

This is the fourth international conference on Brand Management and is a key programme in the Business of Design Week (BODW), the leading Asian premier international design and innovation event organised by the Hong Kong Design Centre, with strong support from the HKSAR government.

The conference brings together world-class brand management experts from academic and business sectors to share cutting edge information on current trends in brand management and innovation. It is aimed at CEOs, vice presidents, directors and senior executives who are responsible for branding, corporate communications, corporate image, public relations, marketing and marketing communications.

Presentations will cover issues at the forefront of corporate strategy and branding including assessment of brand performance using marketing and financial metrics, justifying brand investment, cultivating strong brands with a matching culture, management of the brand experience and the creation of brand communities with social media.