Creativeland Asia to handle the creatives for all Audi brands in India
07 Apr 2011
German luxury car maker, Audi has appointed Creativeland Asia as its creative partner across its entire portfolio in India, following the successful launch campaign for the Audi A8 L by the agency.
As part of the long term contract, the agency will contribute to the strategic direction for brand Audi in India.
Clemens Ollmert, head of marketing, Audi India, said, ''With the launch of Audi A8, Creativeland Asia has not only reinforced our faith in their creative and strategic direction, but has also proved that they understand us, our business and that they know exactly how to communicate the 'Audi way.'
''It stands to reason to extend the creative mandate across sub brands and allow Creativeland to help us achieve our goals.''
''Launching the Audi A8 was a dream for us and we have lived up to it. The extension of mandate to work across all the brands of Audi is a reflection of the client's faith in Creativeland and we are extremely delighted to have them as a long term partner,'' said Sajan Raj Kurup, founder and creative chairman, Creativeland Asia.
Audi India had brought Creativeland Asia as their lead integrated agency in July 2010 after a multi-agency pitch.