Creativeland Asia to set up creative laboratory in Kochi

India's first creative laboratory for communication, brand and marketing ideas called tbe CLA Lab, is being set up by Creativeland Asia by end-September. Just one year into the business, and Creativeland Asia is all set to open its second office at Kochi and third office is in the pipeline.

The Kochi office will also host the CLA Lab. The CLA Lab will be a laboratory, a planning space and an ideas library. Exclusively for advertising and marketing minds of Creativeland, its clients and all its Asian partner agencies.

CLA Lab will be used as a hub to workshop ideas, test market new ideas and test launch new advertising and marketing concepts and strategies. In addition to the physical space to huddle and brainstorm, CLA Lab will provide the complete back-end support required for such activities.

Sudheer Krishnan will spearhead Creativeland's venture in Kerala and also look after the CLA Lab.

About the CLA Lab being in Kochi, Sajan Raj Kurup, chairman and chief creative officer, Creativeland Asia, justifies saying, ''Kochi is a city that's in the middle of a remarkable metamorphosis. Nowhere else in India can you find a mixture of a1200 crore advertising industry, an exotic destination, a picturesque city, an educated market with a huge international exposure. It's a city that's open to new ideas and experiments. And that's precisely why we have also started CLA Lab at Kochi.''

For marketers and clients, CLA Lab will also act as an ideas library. They can buy ideas and designs off the shelf, or design prototypes for any structural developments at the facility.