Crompton Greaves to sponsor rural marketing awards
09 Nov 2010
Crompton Greaves has joined hands with the Rural Marketing Association of India (RMAI) as the title sponsor of 3rd edition of ''RMAI Corporate Awards 2010.''
Sam Balsara, chairman and managing director, Madison Group, will be the chief guest for the awards, which will be held on 26 November, 2010 at PHD chamber of commerce and industry, PHD House, New Delhi.
RMAI Corporate awards honour the brains behind rural innovations in the field of advertising, marketing, brand activation and promotion.
The 2010 edition of the awards are being planned on a larger canvas than earlier years in view of larger industry participation from across sectors, and will include 11 categories of awards besides nine sub-categories to reward creative talent under creative awards.
With the growing importance of the rural markets in corporate marketing strategies, there is an increased recognition of rural specialists in helping companies plan and implement their rural marketing activities.
Formed in March 2005, RMAI aims to promote, improve, develop and further the cause of rural marketing in India.