Dabur realigns creative duties for skincare portfolio
11 Feb 2011
FMCG major Dabur has re-aligned the creative agencies in charge of its skincare portfolio, following a multi-agency pitch called in December.
Reports suggest that Dabur has split the mandate between Brand David, Law & Kenneth and Grey Worldwide.
Ogilvy's Brand David has been assigned the Gulabari account (rose water, face wash, moisturising cream and lotion) in addition to Fem's hair removal cream, which it already handled.
Bates 141 was the incumbent on the Gulabari account.
Bates 141 also lost out on the Uveda business (fairness cream, face wash and moisturiser), which has now been handed over to Law & Kenneth.
The agency has also bagged the Fem bleach and Fem handwash businesses, which were earlier handled by Grey Worldwide besides retaining the Saka (oxygen bleach for men) account.
Grey meanwhile has retained the creative mandate for Oxybleach and Oxylife, Dabur's skin bleach offerings.