DAVP increases advertisement rates by 24 per cent
29 Sep 2008
The Directorate of Advertising and Visual Publicity (DAVP) has increased advertisement rates by 24 per cent across the board.
The proposal was mooted by Union Information and Broadcasting Minister PR Dasmunsi after several newspapers made representations for hike in ad rates as the cost of expenditure and newsprint have increased manifold.
The proposal has been cleared by the Finance Ministry and has come into effect from September 1, 2008. More than 4,000 newspapers are registered with the DAVP.
DAVP is the key nodal agency of the Indian government advertising, including public sector undertakings and autonomous bodies. As per the advertisement policy of 2006, empanelled newspapers get government advertisements as per their circulation figures for three years.