DGMT websites’ advertising revenues up 51 per cent
07 Feb 2013
Daily Mail & General Trust (DMGT) said yesterday that advertising revenues at its national newspaper websites were up 51 per cent year-on-year in the three months to 30 December.
The success of the MailOnline website has boosted digital advertising revenues at the owner of the Daily Mail newspaper.
Daily Mail & General Trust (DMGT) said yesterday that advertising revenues at its national newspaper websites were up 51 per cent year-on-year in the three months to 30 December.
This offset a 9 per cent decline in advertising revenues at the company's newspapers, including the Daily Mail, Mail on Sunday and Metro.
MailOnline, last year, emerged as the world's most popular newspaper website reaching profitability for the first time since its birth in 2007. The website saw 127 million unique users in January, according to the company.
The online advertising boom ensured that despite the decline in print, like-for-like advertising revenues at DMG Media – DMGT's national newspaper division – stayed rather steady, declining by 1 per cent.