Dhoni to promote cement now
23 Sep 2008
Cricketer M S Dhoni will be featured in yet another advertisement, this time for cement manufacturer Lafarge India, for which O&M Kolkata has signed him as brand ambassador.
The advertisement to be aired on television addresses every man's dream of owning a house. Lafarge recently launched Concreto cement which Dhoni will be promoting.
"The new TV commercial holds special importance for all of us at Lafarge because unlike other commercials, this ad in essence is based on reality. It is about a determined young man, with a dream about building a home. It is significant as we were the first choice for MS Dhoni when he thought of bringing this dream to life", said Uday Khanna, CEO Lafarge India Pvt Ltd.
"The ad and our association with MS Dhoni reinforces our belief in our sense of pride, determination and achievement", he added, commenting on the association with MS Dhoni.
The ad showcases the fulfillment of a young man's dream to build a home and the security that follows. Pushpendra Mishra of Flying Saucer has shot the commercial.