Genesis Burson-Marsteller in an 'exclusive' partnership with Hand in Hand

Genesis Burson-Marsteller, voted India Consultancy of the Year 2008 by Holmes Report, has announced an 'exclusive' partnership with Hand in Hand to offer best-in-class CSR expertise and services to the clients of the firm. Hand in Hand is a development organisation respected worldwide for its work in improving the economic and social status of the very poor.

This alliance will offer clients of the firm not only opportunities to participate in best-in-class credible, cost-effective and sustainable CSR programmes, but also expertise to develop, implement and monitor programmes that make a difference to the communities they support.

"The differentiators for corporations are changing merely from profits to include a measure of contribution towards the well-being of its communities. This makes corporate social responsibility central to successful execution of a corporation's business strategy," said Ashwani Singla, Chief Executive, Genesis B-M.

The range of CSR services would include CSR preparedness assessment; design-to- implementation of CSR programmes; enhancing organisation's CSR capacity through a unique 'build-operate-transfer' model; design, and development of annual corporate social responsibility reports, among others.

"A lot of companies who would like to initiate meaningful CSR programmes need expertise on the ground to help develop and implement their CSR agenda. This alliance fills this critical gap between good intent and successful implementation," said Percy Barnevik, Chairman, Hand-in-Hand International.