Grey Advertising bags creative duties of Reliance Communications
09 Aug 2010
Reliance Communications has roped in Grey Advertising to handle its creative mandate following a multi-agency pitch replacing Cartwheel Creative, which was the incumbent agency for the account.
The other agencies in fray were McCann Erickson, DDB Mudra, Cartwheel and JWT.
Grey will handle the complete roster of wireless businesses by Reliance Communications including CDMA, GSM and the 3G launch.
The account size is estimated to be around Rs200-250 crore.
Reliance Communications had recently awarded its media duties to Optimum Media Direction (OMD) India and MEC (See: Reliance Communications awards media duties to OMD, MEC).