Grey Bangalore bags creative duties for Wockhardt hospitals

Grey Bangalore has finally bagged the creative duties for Wockhardt Hospitals. It was a close competition between MAA Communications, Lintas, O&M and Grey. Grey Bangalore and O&M were reportedly shortlisted for the final round. Lintas Media Group is handling the media duties.

The size of the business stands at Rs20 crore.

Vishal Bali, CEO, Wockhardt Hospitals, said, ''We have major plans to diversify and we were looking for an agency that would closely partner us and develop communication that would help us consolidate in existing markets and create a strong entry for us in newer markets. After a long drawn pitch process, we have finally decided to go ahead with Grey. We were very impressed with their creative approach and their passion, and enthusiasm that they had for being in the healthcare space added to their credentials.''

Hari Krishnan, AVP & Branch Head of Grey Bangalore, said: ''We are very proud of this win. Healthcare is a category that is all set to boom as individual healthcare spending is on the rise and Wockhardt is a brand that has been at the forefront of innovations for the last 18 years. The communication strategy revolved around building respect for the brand based on its knowledge, achievements and innovations. More than anything else, we believe we won this business because of our extremely compelling creatives, our passion and enthusiasm. Kudos to our creative team led by Sham Ramachandran and Vishnu Srivatsav.''