Hindustan Unilever opts for Lintas Media Group as OOH partner
25 Jan 2011
FMCG major Hindustan Unilever has consolidated its OOH duties with Lintas Media Group's (LMG) Aaren Initiative.
The business was earlier handled jointly by Kinetic's Portland and Aaren Initiative.
The Hindustan Unilever business, pegged around Rs150 crore, is the second for Aaren this month. The LMG agency had bagged Finland-based handset maker, Nokia's out of home business earlier this month.
The media mandate for the FMCG company is handled by Mindshare while Omnicom Media Group is its digital agency on board.
Aaren's clients include brands like Sony, Jockey, Tata Capital, Future Group, Mont Blanc, the UB Group, Raymond, CNBC-TV18 and Fever 104 FM.