Lintas Media bags media duties of Bill Gates-funded Urban Health Initiative

Bill & Melinda Gates foundation-funded Urban Health Initiative (UHI) has appointed Lintas Media as its agency on record following a multi-agency pitch.

The Delhi wing of Lintas will handle the account for a four-year duration.

The initiative aims to educate slum dwellers in urban areas about family planning and provide them access to quality health services.

The Bill & Melinda Gates Foundation aims to enhance healthcare and reduce poverty globally. It also works at expanding educational opportunities and access to information technology in America.