Lintas reverts to original name Lowe Lintas
28 Nov 2008
After six years of being called Lowe, now Lowe will go back to its original name Lowe Lintas. Lintas merged with Lowe in October 1999 and in 2002, it was decided to call the creative agency Lowe.
The new name, Lowe Lintas, will now feature in the agency's logo.
Lowe is planning to focus on the digital field. Other solutions and tools which will help the communications process are also being focused on.
In 2001, the Rs 10-billion Lowe Lintas & Partners, a part of the Interpublic Group of Companies, was rechristened 'Lowe Worldwide' in India.